We moved from Fish 4Dogs to Gentle due to the cold pressed nature of the food and based on other excellent reviews. We will not be trying any other food- gentle has it all! Viz is full if energy , his coat is incredibly shiny and smooth, he is calm and settled at home and the comments we have had about how healthy he looks keep coming. The customer service us second to none . They were so helpful when Viz was going through a growth spurt and looking skinny. They talked me thoroughly the best percentage of food for him, adding extra protein rather than increasing the food and feeding more at night to push the weight gain. I am delighted with this food and , for ease when travelling it also comes in pressed bone shapes which also make great chews and keep him occupied! In either firm Biz cannot get enough and clears his bowl everyone.