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Natural Instinct

Natural Instinct say:

Award winning pet food manufacturer, Natural Instinct is a company passionate about pets. Their raw food diet for dogs and cats follows the motto “you are what you eat” and their wholesome and delicious meals are the no stress, no mess way to feed raw!

Natural Instinct
98% of users rated this business as excellent or very good.
Ranked 6 in Dog Food
Ranking calculated based on average score and the most reviews. Businesses need more than 5 reviews to feature at the top.
85 reviews

Recent review

25th September 2020
“Fantastic quality! Speedy delivery! A* service ”
Our dog absolutely loves this food, she’s only a pup but she is thriving and so healthy. You can really tell it’s fresh and of good quality. The d…

85 people have reviewed Natural Instinct


Member ratings

Excellent
84
Very Good
0
Average
0
Poor
1
Terrible
0

Rating summary

Enjoyed by dog
Ingredients
Quality
Value for money
85 reviews (1 page) sorted by
1 review
“as nature intended”
Reviewed 30th May 2017
My assistance dog Doris and my other leonberger Poppy love it, their mouths are watering as I am getting it ready, it is a perfect solution for someone who wants to feed raw but is worried about getting the balance right between meat, bone, fruit & veg, with this food natural instinct has done all that bit for you, you get great advice from them as well if needed and they are always pleased to see you at the shows they attend. I have already and will continue to recommend their food.
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1 review
“Great food”
Reviewed 30th May 2017
We've been feeding our Sprocker Natural Instinct for approx 2yrs. She is in great condition and loves the food. Vet has commented on how good she looks. We noticed a change in her coat soon after we started raw feeding - so much softer and a lovely sheen. Definitely recommend.
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1 review
“Wouldn't give my dogs anything else”
Reviewed 30th May 2017
Natural instinct food has completely changed my dogs life, he was morbidly obese when we took him on, I spoke to the natural instinct team & immediately we started his healthy eating regime.
The vet has said we have added years to his life.
Rolo is so happy now

Paws in the air to Natural instinct
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1 review
“Best Complete Raw Dog Food ”
Reviewed 30th May 2017
My beautiful Dobermann often gets comments on her condition. She has beautiful clean healthy teeth, a shinny coat all year long and I am able to maintain her weight. We will be the proud owners of another Dob in July and it will be fed Natural Instinct from day one.
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2 reviews
“Raw dog food”
Reviewed 30th May 2017
Received a free sample at Crufts, hadn't heard of this company before but that's because I was a newbie to raw food feeding. Both my poodles loved it. I've since bought more.
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2 reviews
“Cannot recommend this food too highly!”
Reviewed 30th May 2017
Having a Coton De Tulear for the first time, I discovered how ridiculously futty eaters they are. I spent a year hand-feeding the most expensive foods to Maddy and the whole scenario was a nightmare. My trainer recommended Natural Instinct and Maddy wolfed it down and came back for more. The variety is excellent so no boredom. The quality is better than anything else on the market and the customer service is second to none.

I now have 4 Cotons, all of whom have been fed Natural Instinct, as well as 3 litters of puppies who have all been weaned on to it. I have never had any digestion problems, one of my puppies did well at Cruft' s this year and all of my dogs really look forward to their meals. I cannot rate this product more highly. Thank you to all at Natural Instinct.
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1 review
“Tail waggingly good.”
Reviewed 30th May 2017
After tried vast amounts of different dog foods, we happened to stumble across Natural instinct in a freezer in a pet shop far from home.
We have English bull terriers, who both have funny tummy's and are rather picky with their food.
Well, they were picky that is! What a wonderful turn around. Their coats shine, their eyes are nright, very waggy tails and no more upset tummy's!
Yes, it's appears to be expensive, but when you see your dogs looking so well, it's worth it's weight in gold.
We place our order fortnightly and have never been disappointed.
There is a good variety of flavours, and ours like most.
I'm just disappointed we didn't find this food years ago!
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1 review
“Best Dog Food ”
Reviewed 30th May 2017
Love Natural Instinct dog food and the dogs do even more so!
Brilliant service and great product couldn't recommend enough!
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1 review
“Absolutely yummy”
Reviewed 30th May 2017
My 11 month old German Shepherd has been on this from 7 weeks & he thrives on it...true he's not keen on the Turkey & tripe (it stinks) but he loves the puppy & now the adult pure range. His coat is beautiful & shiny...no gas
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2 reviews
“Fantastic food, great service”
Reviewed 30th May 2017
My two Whippets love their Natural Instinct food, we always get excellent service, and the boxes are well packed, and always in good condition. I would highly recommend them to anyone who would like to feed their dog a raw diet.
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1 review
“Poor delivery service”
Reviewed 7th February 2017
can't complain about the products themselves, my 10 month old German Shepherd loves them. placed an order on a Thursday evening and was told it would be delivered on Saturday. Sat in awaiting delivery and nothing arrived. Tried contacting by phone but not available at weekends, so I sent an email instead for someone to call me back on Monday. No one did. i had to call myself on Monday afternoon at 16:45 to be told that my order was dispatched today and they would refund the delivery charge. no explanation as to why it wasn't sent on Friday and no apology. Not great service. A simple phone call to explain that it wasn't sent on Friday would have saved me wasting a day on Saturday sitting around for a delivery that wasn't going to come!!!
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1 review
“Simply The Best!”
Reviewed 5th February 2016
Simply The Best!

This dog food is simply the best!

I have been feeding Natural Instinct for two years.
The food suits all my dogs from Ruby my tiny Chihuahua to Kali and Maddie Malinois. My dogs range in age and i have found that from young pups to golden oldies Natural Instinct keeps them healthy.
I have weaned and reared puppies on the food and the results have been outstanding, pups which literally gleam with health!

The range of treats and bones is superb and offer great enrichment as well as fantastic rewards when training.

I have no hesitation in recommending
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1 review
“Pure brilliance ”
Reviewed 18th December 2015
As top performing working dogs we were looking for added support for our dogs, after feeding Natural Instinct for just 3 weeks the dogs were more alert, showed greater enthusiam and energy for their work. In the home they were content and their coats are in amazing condition - exactly what we were looking for. The dogs love it, feeding time is exciting and even our more picky dogs love every bit. Customer service from Natural Instinct is also brilliant with speedy delivery which is an added bonus to compliment this amazing food.
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1 review
“Results”
Reviewed 18th December 2015
As a professional canine behaviour consultant I will only use food that I believe is the most beneficial for my dogs. I switched to a raw diet and have used natural Instinct for a number of weeks and found the overall effect of feeding this product excellent both their physiological and psychological well being.
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1 review
“Labrador heaven..”
Reviewed 9th December 2015
Our dogs have been fed NI since it first hit the market and we have never looked back. Our elderly gent is now coming up for 15 and his ladyfriend 13. Fitter dogs you would have to go a long way to find. Best thing we ever did was bin the kibble! Labrador Lifeline also try and get rescue dogs on to this diet asap as it works wonders for skin conditions and sensitive stomachs. Picture is Solo at 14.5 years - still a hunter!
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1 review
“The best on the market 5* ”
Reviewed 9th December 2015
I love the results of feeding this dog food, my dogs coats look amazing and my younger dog who didn't like eating and sometimes refused food now loves her dinner time she is now desperate to get to her bowl ! The natural treats are also a hit in our household !
Thanks natural instinct!
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1 review
“The only food good enough for my dogs”
Reviewed 9th December 2015
The quality of Natural Instinct food is second to none. My dogs love it. Their favourite is Salmon, Chicken & Lamb coming a close second. Their skin is good, their teeth are in great shape and maintaining a healthy weight is a breeze. I have 6 rescue dogs who are thriving on this great food. The team who are always on hand to give good advice are polite, knowledgeable and very approachable. 6 very happy customers!
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2 reviews
“nothing compares to this food!”
Reviewed 9th December 2015
I have been feeding my dogs Natural Instinct for nearly a year now and I can honestly say I wouldn't feed my spaniels anything else now and I would 100% recommend it.
My 15 year old springer is doing so well and looking super for her age, everyone comments on her condition.
My 4 year old Cocker is a working Assistance Dog, as well as having having good energy levels she is in tip top condition and her concentration and capacity for learning is spot on, all of which I put down to her diet.
The food is easy and convenient to use/feed and delivery is always on time when they say. The selection of treats are also fab. ...... Oh and the dogs LOVE it too !!
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1 review
“Best Dog Food Ever”
Reviewed 8th December 2015
We have been eating Natural Instinct dog food and treats for nearly a year, and love, love, love it. It is scrumptious, wholesome and nutritious and has made a huge difference to our lives.

Emma has suffered with a chronic skin condition for at least 6 years, which was never resolved with medication. We tried various foods and topical treatments to no effect. Then we found Natural Instinct and are proud devotees of the Brand. The difference in Emma's skin is profound. She no longer itches and the pustules only rarely appear. Better still, expensive vetinary fees are a thing of the past. We can only put this down to eating Ntural Instinct raw food.

Of course, we are not claiming that Natural Instinct will effect a cure for every dog. All we can say is that it works for us. Oh, and Josef loves it too! Highly recommended. Emma and Josef
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3 reviews
“Best diet ever”
Reviewed 8th December 2015
After 10 months of struggling to get Brewster to eat and stick with one type of food, I decided to give RAW a try. That was a year and half ago, and we haven't looked back. He loves the food and has stuck to it. The staff at Natural Instinct are always helpful and very friendly. I can't rate their company any higher.
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Hastings, East Sussex, South East
6 reviews
“Loved it”
Reviewed 30th November 2015
I am very pleased with every order I have ever had from NI. My puppies were weaned onto their weaning mince, and my old girl loves every flavour. So much so that I have to crate her when the order arrives or she tries to get into the box before I can!!!
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2 reviews
“The Best Food Ever”
Reviewed 27th October 2015
I have 2 working dogs that absolutely love this food. There's never any left over in the bowl and there's a great variety of flavours to suit their needs. I use a low fat version for my older dog who has now been speyed so that she doesn't put on too much weight, and a higher fat content for my young dog whose energy levels mean she burns calories much quicker.

I've been feeding Natural Instinct for the last 17 months, and everyone comments on how lovely and glossy their coats look. Their teeth are gleaming white, and the poo is much smaller and firmer than any other food I've tried.

Its really easy to use, the delivery service is excellent (ordering online couldn't be easier), and I think its really good value for money.
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2 reviews
“Fantastic easy to use Raw Dog Food”
Reviewed 26th October 2015
I switched our three dogs, two Working Cockers and one Jack Russell. We followed the advice of the Natural Instinct team to migrate the dogs over from biscuits over a two to three week period. Since they have been on the raw, their coats have never looked better - shiny and really fantastic condition. The dogs all now have cleaner breath and using antler chews once or twice a week they have lovely clean teeth.

The working dogs have both never been fitter and look fantastic.

One additional major benefit is that they do much smaller poos which are also firmer and easier to pick up.

If you have any issues or concerns about switching to Raw, then call the team at Natural Instinct and talk to them as they are really friendly and very helpful. Can't recommend it enough!

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1 review
“Healthy coat, white teeth and fresh breath :-)”
Reviewed 23rd October 2015
I’m so glad that I moved my gundogs across to Natural Instinct in April 2014. Not only do I find it incredibly easy to feed but my dogs are doing so well on it and are looking amazing. I’ve got quite a picky eater for a Labrador and, being a high energy working type, I’ve found it difficult to keep weight on him over the years, however, since feeding Natural Instinct, he now eats with gusto and is in the best condition he’s ever been in. My other dogs love it too and have coats that are commented on wherever we go.

I cannot recommend Natural Instinct highly enough and I believe that if you feed it for a month you’ll not want to give your dogs anything else
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1 review
“Life changing food”
Reviewed 22nd October 2015
Honestly i can't tell you how amazing this food is. it changed my boy from being unhealthy and unhappy to an unrecognizable bundle of health and happiness.
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